Project
Fracture Recordings – Independent Label
Founder/Operator of an independent electronic/bass label. I handle A&R, release planning, distribution, campaign assets, and cross‑channel promotion.
Focus
Release marketing & ops
- Release calendars, asset kits (artwork/video snippets), pre‑saves & D2C mechanics.
- Editorial pitches, creator outreach, and paid/owned/earned channel mix.
- Metadata and distribution QA to ensure discoverability.
Systems
Process & tooling
- Templates for artwork briefs, DSP notes, and campaign checklists.
- Automation for link hubs, UTM tracking and content scheduling.
- Performance reviews to inform the next release.
