About
Digital‑first marketer with a systems mindset
I combine strategy, hands‑on execution and a deep interest in technology. I've run multi‑channel campaigns, rebuilt trade email programmes, and created automation frameworks — while staying close to the data to keep improving results.
- Currently running the digital function for Beaphar UK (title: Digital Marketing Executive).
- Previously led digital at Releaf, building AI‑assisted SEO and content systems for organic growth.
- Before that, I operated a boutique consultancy supporting SME product launches and e‑commerce growth.
Approach
Creativity × Data × Technology
I like tidy pipelines: clear briefs, measurable outcomes, and feedback loops. My work connects strategy, content, SEO/SEM, email and analytics — with automation and AI where they actually help.
Tooling: GA4, SEMrush, Ahrefs, Search Console, Mailchimp/ESP, Meta/Google Ads, Python/Node scripts, Docker & VPS hosting for personal projects.
