Tyler Casey

Digital marketing · automation · analytics

UK-based digital marketer with a builder mindset. I ship end-to-end: strategy to execution to measurement - with strong hands-on skills across SEO/SEM, email systems, CRO, GA4 and AI-assisted workflows.

Core skills

  • Technical + content SEO
  • Google Ads / paid search
  • GA4, reporting & measurement
  • Email marketing & automation
  • CRO, landing pages & experimentation
  • Content ops & AI workflows
  • Stakeholder alignment (sales, trade, brand)

Selected projects

  • Self‑hosted VPS infrastructure for websites and experiments (Docker + deployment workflows).
  • Local AI & workflow lab for content pipeline prototyping (image + LLM experimentation).
  • SEO‑ready website launches with analytics, schema and performance budgets.

Experience

Beaphar UK · Digital Marketing Executive

Sep 2024 - Present · Haverhill, UK
  • Own the UK digital function end-to-end: channel plans, campaign delivery, reporting and budget oversight.
  • Led a GBP 50k Anti-Parasite campaign with agency partners, outperforming other EU markets.
  • Grew the verified B2B trade list 3x on monthly Deal Sheet emails.
  • Built automation and data-capture for sampling campaigns and wrote the 2025/2026 digital strategy and comms plan.

Releaf · Head of Digital Marketing

May 2023 - May 2024 · Remote
  • Delivered a 228% traffic uplift in one quarter, driving just under 1,000 referrals in a month.
  • Managed a Digital Marketing Manager plus freelancers and developers.
  • Built and managed five lead-generation sites with SEO and domain authority improvements.
  • Ran compliant advertising and AI-assisted content at scale with human QA.

Green Media Marketing · Consultant (Self‑employed)

2016 - Apr 2023 · London
  • Led multi-channel growth for health, wellness and lifestyle brands entering the UK market.
  • Planned and executed campaigns across SEO/SEM, email, influencer and paid social.
  • Managed creative, budgets and reporting; advised founders on go-to-market strategy.

References available on request.

Tyler Casey

Projects CV · infrastructure · automation · analytics

Builder-led projects across infrastructure, AI workflows and SEO-ready web launches - focused on measurable outcomes and clean delivery.

Project focus

  • Infrastructure & hosting
  • Automation & AI workflows
  • SEO‑ready web launches
  • Analytics & measurement
  • Performance & reliability

Toolbox

  • Linux · Nginx · Docker
  • Python · Node.js · Git
  • GA4 · Search Console
  • ComfyUI · OpenWebUI

Selected projects

Self‑Hosted AI Development Environment & Custom VPS Infrastructure

Linux · Nginx · Docker · Python · Node.js · Git
  • Linux VPS running Python/Node with Docker for hosting sites, APIs and AI workflows.
  • Automated monitoring and deployment; lower overheads and full control of data and experimentation.

Omachy (Local AI & Workflow Lab)

SDXL · ROCm · ComfyUI · OpenWebUI
  • Local AMD‑GPU stack for image generation and LLM experimentation.
  • Used to prototype content pipelines and evaluate model performance.

Website Launches & Microsites

GA4 · Search Console · SEMrush · Ahrefs
  • Designed and shipped SEO‑ready sites and landing pages with analytics, schema and performance budgets.
  • Built reusable components and content ops for scale.

Full project list at tylerbuilds.com/projects.

Work

Tyler Casey

Digital marketer who builds things with AI. I run growth campaigns by day and ship software projects by night - from open-source dev tools to self-hosted AI infrastructure.

I've led national campaigns, scaled SEO and email programs, and built the analytics to prove what's working. But I also write code, spin up servers, and prototype with local LLMs - because the best marketing ideas come from understanding what the technology can actually do.

Lately I've been building a lot: an AI operating system, a multi-agent coordination protocol, a privacy-first voice app, and more. Most of it open source, all of it stuff I use every day.

Have a look around - the projects page is where it gets interesting.

SEO/SEM Email & Automation Analytics (GA4) CRO AI Development Open Source
Email me LinkedIn Projects

Essex, UK · tc@tylerbuilds.com · linkedin.com/in/tyler1 · tylerbuilds.com

Tyler Casey portrait
What I bring

How I work

Strategy that lands

I turn business goals into channel plans and content ideas that people can actually run with. Everything starts with a brief and ends with a review, so we keep learning.

Hands-on execution

I don't just write the plan - I write the emails, build the landing pages and optimise the campaigns. I build repeatable processes so growth scales without depending on heroic effort.

Measurement and iteration

Data is only useful when it turns into decisions. I design analytics frameworks and testing cycles that help us understand what's working, what isn't, and what to do next.

Systems thinking

I'm always looking for leverage points and delays. The aim is simple: stop pushing harder on the wrong things, and start changing the structure so good outcomes become the default.

Experience

Recent roles

Beaphar UK · Leading UK Digital Marketing

Sep 2024 - Present · Haverhill, UK

Running Beaphar UK's digital marketing function end to end - strategy, campaigns, budget, reporting. Managed the UK's largest digital campaign to date and grew the B2B mailing list 300%. I've also started building AI tools directly into the workflow: a Social Post Workshop using Claude's API, an agent-powered stock monitoring system, and an automated reporting pipeline that saves hours each month.

Releaf · Head of Digital Marketing

May 2023 - May 2024 · Remote

Led digital for a health tech startup in a heavily regulated space. Built AI-assisted SEO and content systems that produced optimised content at scale with compliance gates baked in. Delivered a 228% organic traffic uplift in a single quarter and ~1,000 qualified referrals in a month.

Green Media Marketing · Consultant (Self-employed)

2016 - Apr 2023 · London

Ran multi-channel growth for health, wellness and lifestyle brands entering the UK market. Strategy to delivery across SEO/SEM, email, paid social and influencer partnerships. Learned to own both the plan and the execution, and to build processes that scale without heroic effort.

Projects

Builds

UsageBar - LLM Usage Tracker for Linux

A top-bar application for tracking CLI/IDE usage across multiple LLM providers. Real-time monitoring, historical analytics and sparkline visualisations - inspired by steipete's CodexBar.

Stack: Swift 6 · Python · GTK3 · SQLite · Open source

SCRUM MCP - Multi-Agent Coordination Protocol

Local‑first synchronised claims registry for unified multi‑agent coordination. Tracks intent, file claims, and evidence receipts with real‑time signals for autonomous development workflows.

Stack: MCP · Coordination · Local‑first · AI workflows

OSWispa - Privacy-First Whisper Dictation

Offline Whisper.cpp dictation with push‑to‑talk hotkey, fast local transcription, and optional GPU acceleration. Purely local with no data ever leaving the machine.

Stack: Whisper.cpp · Voice · Privacy · Desktop

Self‑Hosted AI Development Environment & Custom VPS Infrastructure

Linux VPS running Python/Node with Docker for hosting sites, APIs and AI workflows. Automated monitoring and deployment; lower overheads and full control of data and experimentation.

Stack: Linux · Nginx · Docker · Python · Node.js · Git

Omachy (Local AI & Workflow Lab)

Local AMD‑GPU stack for image generation and LLM experimentation (ComfyUI, OpenWebUI). Used to prototype content pipelines and evaluate model performance.

Stack: SDXL · ROCm · ComfyUI · OpenWebUI

Website Launches & Microsites

Designed and shipped SEO‑ready sites and landing pages with analytics, schema and performance budgets. Built reusable components and content ops for scale.

Tools: GA4 · Search Console · SEMrush · Ahrefs

Always up for an interesting conversation

If something here caught your eye - or you've got a problem that sounds like something I'd enjoy - get in touch.