Selected systems, tools and experiments
Things I built to see if they'd work.
Everything here is something I built for myself, shipped for someone else, or made because I wanted to understand it properly. Some polished, some weird, most useful.
Pick a build. Inspect the evidence.
These builds show where my work sits: marketing, websites, content systems, AI, automation and the infrastructure that keeps everything running. Filter by theme or search the bench to inspect the detail.
Build, prove, leave a clean handoff.
- 01Make it work
Performance, QA, fallbacks and a process that does not collapse when someone uses it properly.
- 02Measure the useful bits
Tracking that can be trusted, reporting people can use and findings that turn into decisions.
- 03Automate the pain
Remove the annoying repeatable work so people can focus on judgement, taste and the decisions that need them.
Working principle
Marketing works better as a system.
Campaigns, content, product pages, email and analytics feed each other. Each round should begin with what the last one taught us, not another blank document.
Open slot / interesting problems