Experience
Recent roles
Building user-facing software through Morpheus Limited, backed by ten years across marketing, websites, content systems, automation and the awkward operational bits around them.
A slowly changing harmonograph trace that maps two damped oscillations into a layered orbital path.
What I’ve actually done
Morpheus Limited - Founder & Product Developer
Jul 2026 - Present - Essex, UKI launched Morpheus Limited at the start of July to develop practical software for users. I now run the company and lead the development of IntelligenceOS, a product designed to give people and their AI agents a durable understanding of a project before work begins.
- Develop IntelligenceOS and related user-facing software for project mapping, durable context and more reliable agent workflows.
- Own product direction, engineering, testing, packaging, releases and fulfilment.
- Turn lessons from real websites, publications and codebases into software that is useful outside my own setup.
Sifted - Freelance Marketing Manager
May 2026 - Jun 2026 - RemoteI supported Sifted Talks & Dinners across HubSpot email production, audience segmentation, workflows, campaign QA and social scheduling. It was live events marketing, so the details and deadlines mattered.
- Built, adapted and checked HubSpot event email campaigns from approved templates, from broad first sends to targeted follow-ups and final reminders.
- Created and maintained audience segments, suppression logic, workflows and campaign assets so promotion stayed traceable and easy to hand over.
- Scheduled social posts around event deadlines, keeping approvals, Asana tasks and HubSpot activity aligned.
Beaphar UK - Digital Marketing Executive
Sep 2024 - May 2026 - Haverhill, UKI led day-to-day UK digital execution across a 200+ product catalogue, with ownership spanning campaigns, reporting, website optimisation, product content and the practical tooling around it.
- Managed UK's largest digital campaign to date; grew B2B mailing list 300%.
- Created 2025 and 2026 Digital Strategy and Comms plans with measurement frameworks.
- Built a practical Social Post Workshop using Claude's API - takes rough draft copy and turns it into on-brand, platform-ready social content with British English rules, tone checks and first-comment suggestions.
- Built a stock monitoring workflow using Zapier to track partner stock levels and buy-now links after a key click-to-buy partner went out of business.
- Developed a Claude Code skill to automate the monthly digital reporting workflow, saving hours of manual work each month.
- Optimised Training Platform with 33% engagement lift and 25% target market captured.
Releaf - Head of Digital Marketing
May 2023 - May 2024 - RemoteLed digital for a health tech startup in a heavily regulated space. Built the team, the strategy, and the content workflow from scratch.
- Delivered a 228% organic traffic uplift in a single quarter and ~1000 qualified referrals in one month.
- Built SEO and content systems with AI used where it helped: keyword research, structure, drafting support, competitor analysis and QA.
- Kept human judgement and compliance checks in the loop, because regulated content is not the place for confident rubbish.
- Developed and managed multiple lead-generation websites with technical SEO improvements.
- Managed budget and coordinated cross-functional teams including Compliance, Design and Operations.
Green Media Marketing - Marketing and Brand Consultant
Mar 2016 - Apr 2023 - LondonRan multi-channel growth for health, wellness and lifestyle brands entering the UK market. Strategy to delivery, creative to reporting.
- End-to-end digital campaigns for multiple clients (creative assets, budgets, delivery, reporting).
- Consulted on brand positioning and go-to-market strategies for successful UK launches.
- Provided full digital expertise (SEO, influencer management, content delivery) to accelerate market capture.
Let's talk
If you're looking for someone who connects strategy to execution, and does not vanish when the spreadsheet starts biting, drop me a line.
