Experience
Recent roles
Beaphar UK · Digital Marketing Executive
Sep 2024 – Present · Haverhill, UKSolely responsible for the UK digital marketing function — from strategy to execution across SEO/SEM, email, content, web optimisation and analytics — partnering with Sales and the central EU team to keep activity aligned and on‑brand.
- Own end‑to‑end campaign delivery with reporting and optimisation cycles.
- Create sales‑ready assets used by internal teams and retail partners.
- Build automation and data‑capture frameworks for campaigns and sampling.
- Align seasonal messaging and trade activity to drive measurable outcomes.
- Author long‑range digital strategy, objectives and measurement frameworks.
Releaf · Head of Digital Marketing
May 2023 – May 2024 · RemoteLed digital acquisition and brand growth in a regulated sector, using AI‑assisted content and SEO workflows to scale organic reach and referrals.
- Developed a data‑driven content strategy supported by AI tools and analytics.
- Implemented SEO, CRO and reporting frameworks to guide creative direction.
- Launched and managed multiple lead‑generation sites and microsites.
Green Media Marketing · Consultant (Self‑employed)
2016 – 2023 · LondonRan a boutique consultancy delivering multi‑channel campaigns for SME clients, including product launches, promotions and email automation.
- Used Google Ads/Analytics, Meta Business Suite and ESPs to drive e‑commerce sales.
- Handled strategy, content, build, and performance reporting end‑to‑end.
