Experience
Recent roles
Ten years of figuring out what works - starting with client work and ending up running the whole show. Here's where the experience actually lives.
Strategy
Execution
Measurement
Automation
Timeline
What I’ve actually done
Beaphar UK - Digital Marketing Executive (Lead for UK Digital Marketing)
Sep 2024 - Present - Haverhill, UKI run digital for Beaphar UK - strategy, campaigns, budget, the lot. End-to-end ownership of campaign delivery, AI tooling, digital product management and website optimisation.
- Managed UK's largest digital campaign to date; grew B2B mailing list 300%.
- Created 2025 and 2026 Digital Strategy and Comms plans with measurement frameworks.
- Built an AI-powered Social Post Workshop using Claude's API - takes rough draft copy and generates on-brand, platform-ready social content with brand voice enforcement, British English rules, and first-comment suggestions.
- Built an agent-powered stock monitoring system using Zapier to track partner stock levels and buy-now links after a key click-to-buy partner went out of business.
- Developed a Claude Code skill to automate the monthly digital reporting workflow, saving hours of manual work each month.
- Optimised Training Platform with 33% engagement lift and 25% target market captured.
Releaf - Head of Digital Marketing
May 2023 - May 2024 - RemoteLed digital for a health tech startup in a heavily regulated space. Built the team, the strategy, and the content machine from scratch.
- Delivered a 228% organic traffic uplift in a single quarter and ~1000 qualified referrals in one month.
- Built AI-assisted SEO and content systems that produced optimised content at scale with human-in-the-loop QA - critical in a regulated space where every piece goes through compliance approval.
- Used AI for keyword research, content drafting, competitor analysis, and technical SEO audits - turning weeks of manual work into days.
- Developed and managed multiple lead-generation websites with technical SEO improvements.
- Managed budget and coordinated cross-functional teams including Compliance, Design and Operations.
Green Media Marketing - Marketing and Brand Consultant
Mar 2016 - Apr 2023 - LondonRan multi-channel growth for health, wellness and lifestyle brands entering the UK market. Strategy to delivery, creative to reporting.
- End-to-end digital campaigns for multiple clients (creative assets, budgets, delivery, reporting).
- Consulted on brand positioning and go-to-market strategies for successful UK launches.
- Provided full digital expertise (SEO, influencer management, content delivery) to accelerate market capture.
Get in touch
Let's talk
If you're looking for someone who connects strategy to execution - and backs it all up with measurement - drop me a line.
