Experience
Recent roles
I build AI systems and software through MorpheOS Ltd. My earlier roles in marketing, websites and operations taught me how to turn a business problem into something practical.
A slowly changing harmonograph trace that maps two damped oscillations into a layered orbital path.
What I’ve actually done
MorpheOS Ltd - Founder & AI Implementation Engineer
Jul 2026 - Present - Essex, UKI launched MorpheOS Ltd in July 2026. I build AI assistants, integrations and workflows, and develop IntelligenceOS, a toolkit that keeps a project’s brief, decisions and next steps ready for the next AI session.
- Develop IntelligenceOS and related user-facing software for project mapping, durable context and more reliable agent workflows.
- Own product direction, engineering, testing, packaging, releases and fulfilment.
- Turn lessons from real websites, publications and codebases into software that is useful outside my own setup.
Sifted - Freelance Marketing Manager
May 2026 - Jun 2026 - RemoteI supported Sifted Talks & Dinners across HubSpot email production, audience segmentation, workflows, campaign QA and social scheduling. It was live events marketing, so the details and deadlines mattered. I returned for a further one-month contract on 13 September 2026.
- Built, adapted and checked HubSpot event email campaigns from approved templates, from broad first sends to targeted follow-ups and final reminders.
- Created and maintained audience segments, suppression logic, workflows and campaign assets so promotion stayed traceable and easy to hand over.
- Scheduled social posts around event deadlines, keeping approvals, Asana tasks and HubSpot activity aligned.
Beaphar UK - Digital Marketing Executive
Sep 2024 - May 2026 - Haverhill, UKI led day-to-day UK digital execution across a 200+ product catalogue, with ownership spanning campaigns, reporting, website optimisation, product content and the practical tooling around it.
- Managed UK's largest digital campaign to date; grew the B2B trade mailing list from around 1,000 to around 3,000.
- Created 2025 and 2026 Digital Strategy and Comms plans with measurement frameworks.
- Built a practical Social Post Workshop using Claude's API - takes rough draft copy and turns it into on-brand, platform-ready social content with British English rules, tone checks and first-comment suggestions.
- Built a stock monitoring workflow using Zapier to track partner stock levels and buy-now links after a key click-to-buy partner went out of business.
- Developed a Claude Code skill to automate the monthly digital reporting workflow, saving hours of manual work each month.
- Optimised Training Platform with 33% engagement lift and 25% target market captured.
Releaf - Head of Digital Marketing
May 2023 - May 2024 - RemoteLed digital for a health tech startup in a heavily regulated space. Built the team, the strategy, and the content workflow from scratch.
- Delivered a 228% organic traffic uplift in a single quarter and ~1000 qualified referrals in one month.
- Built SEO and content systems with AI used where it helped: keyword research, structure, drafting support, competitor analysis and QA.
- Kept human judgement and compliance checks in the loop, because regulated content is not the place for confident rubbish.
- Developed and managed multiple lead-generation websites with technical SEO improvements.
- Managed budget and coordinated cross-functional teams including Compliance, Design and Operations.
Green Media Marketing - Marketing and Brand Consultant
Mar 2016 - Apr 2023 - LondonRan multi-channel growth for health, wellness and lifestyle brands entering the UK market. Strategy to delivery, creative to reporting.
- End-to-end digital campaigns for multiple clients (creative assets, budgets, delivery, reporting).
- Consulted on brand positioning and go-to-market strategies for successful UK launches.
- Provided full digital expertise (SEO, influencer management, content delivery) to accelerate market capture.
Let's talk
If you have an idea for an assistant or a task you keep doing by hand, tell me about it. I’m happy to talk through what might help.
