Case studies
What shipped, what worked, what I learned
How I built an assistant, automated recurring tasks and put websites into use. These examples come from my professional roles and my own projects.
SEO
Content
Analytics
Automation
Conversion
Explorer
Browse the stories
Each write-up covers the situation, the choices I made, and the results that mattered.
Format
What you’ll see in each story
01
The situation
What was going on, what mattered, and what was getting in the way.
02
Choices
The calls I made and why - what I did, what I skipped, and the trade-offs.
03
What shipped
What went live and how it was rolled out, tested, and supported.
04
What I learned
What worked, what didn’t, and what I’d do differently next time.
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Want to dig deeper?
If there is a similar problem in your team, see how I can help with AI implementation through MorpheOS. We can start with one useful workflow. I’ll build it, test it with you and help you put it to work.
