Case study
Releaf - 228% organic growth in a regulated space
How I grew organic traffic 228% in a regulated health tech space - with clearer content systems, targeted microsites, AI used carefully in the workflow, and a reporting cadence that actually drove decisions.
The brief
- Challenge: Grow awareness and referral value without relying on aggressive paid campaigns - in a heavily regulated health sector where every piece of content needs compliance approval.
- Goal: Build AI-assisted content systems and targeted pages that capture qualified intent and turn it into referrals, at a pace manual workflows couldn't match.
- Constraints: Regulated space meant AI couldn't just generate and publish. Every output went through compliance gates - the systems had to be built with that constraint baked in, not bolted on.
What I did
- AI content systems: Built AI-assisted workflows for keyword research, content drafting, competitor analysis, and technical SEO audits - turning weeks of manual work into days. Human-in-the-loop QA ensured everything met compliance standards before publishing.
- Team leadership: Directed developer/design/freelance support; set briefs, information architecture and QA gates.
- Microsites & landing pages: Built targeted pages around high-intent topics to increase relevance and simplify conversion paths.
- Technical SEO foundations: Metadata governance, schema, internal linking and performance budgets baked into builds.
- Measurement: GA4 + rank tracking for coverage and CTR signals; weekly iteration with monthly summaries.
What shipped
AI-assisted editorial workflow
AI helped with keyword research, drafting support and competitor analysis. Reusable briefs and compliance checks kept quality consistent while reducing cycle time.
Microsite framework
A repeatable build pattern with analytics, schema and modular content blocks - designed to scale across topic clusters.
Reporting cadence
Weekly checks and a monthly highlights pack to prioritise fixes, validate wins and decide the next set of experiments.
Results & learning
- Referral impact: A focused microsite referred ~949 visitors in 30 days at peak activity.
- Scalable ops: Reduced time-to-publish while improving consistency and QA.
- Insight: Clear intent clusters performed best; trust signals and expert review became key levers for improvement.
Tools & systems
AI: AI-assisted content drafting, keyword research, competitor analysis, technical SEO audits
Analytics: GA4, Search Console
SEO: SEMrush, Ahrefs, rank tracking
Build: Lightweight pages, schema, performance budgets
Ops: Brief templates, compliance QA gates, reporting packs
Want the detailed version?
I can share screenshots and a fuller breakdown privately (KPIs, dashboards, and examples of briefs/QA checklists).
