Digital marketing · automation · analytics
UK-based marketer who builds things: content systems, websites, campaigns, automation and practical AI workflows. I like work that moves from messy problem to working system - strategy, execution, measurement and the boring bits that make it hold together.
References available on request.
Projects CV · websites · automation · analytics
Projects across websites, infrastructure, content systems, AI workflows and music. Some polished, some weird, most built because a real problem needed something better than another Google Doc.
Full project list at tylerbuilds.com/projects.
Work
I'm a marketer who builds things: content systems, websites, campaigns, AI workflows, useful tools and the odd spreadsheet that probably should have become software.
Most of my work starts with a messy digital problem and ends with something clearer, faster or less painful to use. I've led campaigns, grown SEO and email programmes, built reporting, shipped websites, spun up servers and used AI for the practical bits: research, structure, coding help, workflow design and getting unstuck.
Outside the day job I'm usually building something, making music, walking the dog, listening to audiobooks, or disappearing into a tool I definitely only meant to test for ten minutes.
Have a look around - the projects page is where it gets interesting.
I turn business goals into channel plans, content ideas and workflows people can actually use. Everything starts with a proper brief and ends with a review, because otherwise you're just throwing things at the wall with nicer fonts.
I don't just write the plan. I write the emails, build the landing pages, sort the tracking and fix the awkward process behind it. Useful beats shiny.
Data is only useful when it turns into decisions. I build reporting and testing loops that show what's working, what isn't, and what needs doing next.
The boring parts matter: naming things properly, structuring information, checking outputs, documenting the process. That's usually where the leverage is hiding.
Running Beaphar UK's digital marketing function end to end - strategy, campaigns, reporting and the operational bits that make the work less chaotic. Managed the UK's largest digital campaign to date, grew the B2B mailing list 300%, and built practical AI tools into the workflow: a Social Post Workshop, stock monitoring, and reporting automation that saves hours each month.
Led digital marketing for a health tech startup in a heavily regulated space. Built SEO and content systems with AI in the unglamorous places: keyword research, structure, drafting support, QA and compliance checks. Delivered a 228% organic traffic uplift in a single quarter and about 1,000 qualified referrals in a month.
Ran multi-channel growth for health, wellness and lifestyle brands entering the UK market. Strategy to delivery across SEO/SEM, email, paid social and influencer partnerships. Learned that good work usually means owning the plan and the messy execution.
AI research publication built on Ghost with an n8n pipeline and local audio generation. It turns arXiv papers into useful articles and audio, with 100+ posts published and periodic human QA.
Stack: Ghost CMS · n8n · arXiv · local audio
Live self-hosted X/Twitter management platform built with Claude Code. It handles publishing, scheduling, analytics and agent-assisted posting through a secure Bridge API.
Stack: Next.js · SQLite · TypeScript · Bridge API
Custom local AI workstation behind many of my recent AI-assisted builds, local inference tests, website and CMS experiments, self-hosted tools and Claude Code workflows.
Stack: Local AI · Claude Code · hardware · testing
Content-led resource site for a regulated health/lifestyle startup. SEO, publishing workflows, analytics and conversion-focused web management that drove measurable patient acquisition.
Stack: SEO · content systems · analytics · WordPress
Major rebuild and migration for a large specialist review and education site, moving around 1,100 posts and 5,000 images while preserving SEO and content quality.
Stack: WordPress · migration · SEO · QA
Playable bingo game for the UK version of The Apprentice, originally built with GPT-4 and later refined with Claude Code. Seeded cards, mobile play and printable offline cards.
Stack: GPT-4 · Claude Code · JavaScript · responsive web
Why I built X-Manager, what it actually does now, the hardening work that made it trustworthy, and the changelog behind the current release.
Follow project releases, infrastructure updates, and what actually shipped across TylerBuilds projects.
If something here caught your eye, or you've got a messy digital problem that needs turning into something usable, get in touch.